Why the New York Times needs to think less about products and more about relationships

See on Scoop.itJournalism and the WEB

The New York Times is planning to roll out some micro-paywall products based around specific topic areas, but for some reason it refuses to consider the idea of a “membership” approach to readers — and that’s a mistake…

Rodrigo Mesquita‘s insight:

What’s frustrating about the NYT’s vision of micro-paywalls — which CEO Mark Thompson also spoke about at the Guardian‘s Activate conference in New York on Wednesday, during one of the sessions I attended — is that it dances around the idea of a membership-based approach but stubbornly refuses to embrace it. According to Doctor’s post at the Nieman Journalism Lab:

See on gigaom.com